Above is the outcome of my idea to play on the strengths of both the red and black greetings card. I am happy with this outcome as both the type and design stand out. However, I still had an issue with the gradient, I was not entirely satisfied with what I had produced and thought that there were still further improvements that could be made. I went back to Illustrator and adjusted the level of the gradient, making the red look darker, but I was much happier with this outcome and so I am satisfied with it. Below is the final outcome.

Once I had completed both my type and the design for my greetings card I thought I would have a play with the colour again to see what my preference was on the look of the cards in opposite colours, After a lot of frustration, I concluded that each card had strengths and weaknesses. The corpse bride looked better against the black whereas the type is a lot clearer as black against red. This is where I thought about playing to the strengths of each one.

I then began to add colour, first in pen for some details such as the hair, and then using Adobe Illustrator for other details.

Once I had designed the typeface and digitized it, I began to play around with the colour. In order to comply with the brief, by putting my typeface into context I have decided to design a greetings card. I dismissed the white on black and thought then about traditional colours used for Halloween and I concluded that black and red would be the best combination for my design.

This is where I began to see where I was going with my work. I explored with the filling of the letter and I thought that a Halloween theme may be appropriate for this particular typeface. I used the guide to draw each letter and then using Photoshop I used the best letter of each repeated letter and copied them so that no same letter will look different, giving it a stronger, more together looking appearance.