Remax was the first estate agents that I looked into for inspiration. When reading the brief, I already had some idea of what to expend from an upper middle class estate agents so when looking at Remax, I was taken aback, as the whole style of their branding was not what I had in mind. Nothing about the logo implies elegance, the use of primary colours, in my opinion do not promote an elite collection of properties. The properties that Remax sell range from apartments valued at £50,000 to houses valued up to £1 million. As the company is based in London, these prices are not as excessive as one might think when comparing to Lincolnshire based properties, however they are still considered fairly upmarket. As the first estate agents I have looked at, I am not satisfied with the impression it gave when I first opened the site and I am next going to look to estate agents in Lincolnshire.